Kai Forsyth

About me

Hello, I’m Kai – a product designer, based in Sydney, Australia. I’m passionate about discovering problems with thoughtful research and exploring concepts through sensible process to arrive at beautiful and simple design solutions.

I’ve partnered with seasoned product managers and engineers to oversee sprints and ship experiences from envisioning through to launch. I’ve learnt what details matter throughout the design process, when to make trade-offs and how to empower engineers to care about design.

Black and white photograph of Kai sitting in a designer chair working on a laptop

I’m currently at Atlassian working on JIRA, where I’m designing how people track and manage their work from creation through to resolution.

I’ve also worked in Atlassian’s growth team to focus on increasing acquisition, activation and retention for JIRA, Confluence and Bitbucket through multivariate experimentation. Informed by customer research, I designed and helped derive lessons from experiments on our sign up, onboarding and second product acquisition funnels. Designing for growth shaped my understanding of how to design features and messaging that can be force multipliers on a business.

Before working on on growth, I was seconded to work on a product vision and strategy project. While on the project, I matured my product design skills to consider what we should build next, and not just how a product should look and feel.

I’ve also worked on Atlassian’s purchasing and identity platforms, where I led the design of a project to expand our enterprise product lines into new markets and optimise the experience for non-enterprise customers who wanted to purchase products with enterprise-level capabilities. Before that, I worked on the migration and billing experiences as part of JIRA’s transformation into three distinct product lines for the software, IT and business markets.

In these roles, I facilitated a number of design plays with product teams to bring new design ideas, understand customer problems and motivate engineering teams to care about the user experience.

Prior to joining Atlassian, I worked for a number of small agencies where I did website design and development. Before that, I trained as a graphic designer, studying creative arts at the University of Wollongong.

When I’m away from my screen, you’ll usually find me reading in the park or listening my growing collection of records.