Kai Forsyth

Say hello to the new Atlassian

Yesterday at our Summit conference in San Jose we unveiled our new brand identity system for Atlassian and for our products.

New Atlassian logo

The new Atlassian logo and mark.

The new logo replaces the well-loved (albeit slightly dated) Charlie logo in favour of a modern, human and consistent mark that aligns an updated logo system for our products and our new design language.

Our creative brand and design team did an incredible job at reconciling twelve distinct products and two acquisitions into a unified set that feels part of the same company.

Make sure you read the behind the scenes case study for all of the details and check out the sweet trailer for the rebrand below.

A showreel of the new Atlassian brand identity.